Lean marketing team? Complex growth goals? I step in as your fractional marketing lead. My proven practices bring strategic clarity, project leadership and high-impact execution to get your business unstuck and drive growth momentum.
Here’s how we can work together:
🎯 Fractional Marketing Lead
Strategy + Project Management + Execution
I embed into your business as an on-demand marketing lead to help you scale—without hiring an agency or building a full in-house team.
I’ll help you:
- Create a focused marketing strategy tied to your business goals
- Build and manage marketing calendars, campaigns and team workflows
- Drive execution across platforms, people and processes
- Remove chaos and create momentum
Perfect for smaller B2B teams in retail tech, AI, SaaS and retail media that need senior-level guidance and a trusted operator to make it happen.
✅ Flexible monthly or retainer-based engagements
🛠️ Marketing Ops & Content Systems Setup
One-time projects for quick wins (+ option to add on execution)
Need a marketing engine that runs smoother—and smarter?
I build clear, scalable marketing systems so your team can work more efficiently and effectively.
This might include:
- A streamlined marketing or content workflow
- SOPs for campaign execution
- Performance dashboards
- LinkedIn + newsletter strategy playbooks
- Collaboration guides for internal and external teams
Ideal for growing teams who need expert systems fast.
✅ Option to hand off to your team or retain me for execution
🧠 Thought Leadership Content
Position your company as the trusted choice.
I create smart, strategic content that earns attention, builds credibility and drives action. It’s ideal for B2B brands looking to:
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Lead the conversation in a crowded category
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Win competitive deals and large enterprise accounts
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Support sales enablement and inbound demand gen
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Show relevance in high-stakes market shifts (AI, retail media, etc.)
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Build trust with buyers, analysts, and partners
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Boost discoverability with smart SEO and long-form assets
Deliverables include LinkedIn thought leadership, industry reports, founder/exec ghostwriting, newsletters, sales content, and more.
✅ Great for business development, category leadership and competitive differentiation
🤝 How to Work With Me
Working with me is easy, flexible and built around what you need.
You can bring me in for a fractional leadership role, a one-time strategic engagement or ongoing thought leadership support. I typically kick things off with a 30-minute discovery call to understand your business goals and challenges. From there, I’ll propose a customized scope—without inflated retainers or fluff.
If you’re looking for clarity, momentum and peace of mind in your marketing, let’s talk.
👉 Let’s connect!
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Testimonials
See what my clients say about working with me.
Publications that have published my work include:
Bloomberg Businessweek
Business Insider
Chain Store Age
CPG Matters
Digital Commerce 360
Entrepreneur
European Supermarket Magazine
Forbes
Inc.
Mass Market Retailer
Multichannel Merchant
Path 2 Purchase Institute
Private Brands
Progressive Grocer
Retail Customer Experience
Retail Dive
Retail TouchPoints
RetailWire
The Robin Report
The Shelby Report
SmartBrief
Smart Insights
Store Brands
Supermarket News
WWD
The Verge
Marketing & PR network
I also collaborate with public relations, graphics, video and web professionals, so you can gain access to rich multimedia expertise.
Pricing
Retainers and per-project pricing options available.
Contact me for a customized estimate and critical path.
Consultants, academics & executives:
If you would like to use any of my work for your presentations or for training purposes, contact me and I’ll send you a high-res file for optimal readability.