Is your communications plan effectively reaching your audience?
Use this checklist to identify other communication vehicles that will maximize your marketing impact.
Advertising
Annual reports
Banner ads
Blogs
Brochures
Business cards
Business proposals
Business case studies
Case studies
Collateral
Company profiles
Contests
Corporate booth (for trade shows)
Coupons
Direct mail
Editorial calendar
eBooks
Elevator speech
Email campaigns
Email signatures
eNewsletters
Events
Executive bios
eZines
Facebook campaigns (posts, pages, groups, ads)
FAQs
Google+
Google Ad Words
Groupon
Intranet
LinkedIn campaigns (posts, pages, groups, ads, Publisher)
Loyalty programs
Magazine articles
Memos
Newsletters
Newspaper articles
Online directory listings
Pay-per-click (PPC) campaigns
Podcasts
Polls
PowerPoint presentations
Press kit
Press releases
Promotional products
Research reports
Sales proposals
Search engine marketing (SEM)
Search engine optimization (SEO) keywords
Sell sheets
Social selling
Speeches
Surveys
Telephone scripts
Testimonials from your customers
Thought leadership pieces
Training manuals
Twitter campaigns
Videos
Webinars
Websites
White papers
Wikipedia pages
YouTube videos
What other communication vehicles do you use?
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com
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