To accomplish your business goals, you need written copy that prompts your audiences to think and act differently.
Use these writing best practices to keep your audience interested and engaged:
- Challenge yourself to think of your audience’s point of view
- Use an outline that is clear, focused and logical
- Get straight to the point; start with your conclusion
- Keep the language straightforward rather than academic or technical
- Consistently share positive language… it’s attractive
- Write in the active voice
- Include visual aids to reduce copy and increase clarity
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com
