Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand.
To plan your business blog’s 2015 editorial calendar, use the following post ideas as inspiration. (If you write about one idea per week, your entire year is set!)
All About Your Customers
1. Customers’ most frequently asked questions
2. What customers need to know to make good purchasing decisions
3. Create a concise how-to guide to solve a customer pain point
4. A hard truth your customers need to hear
5. A day-in-the-life of your company
6. A behind-the-scenes glimpse of your company, perhaps before a major event
7. A powerful statistic about your customer base (use a survey or poll to find out)
8. Write an open letter to your customers
9. Provide a checklist relevant to something your customers might do
10. Create a printable/template to help customers achieve something
11. The best suggestion you’ve ever received from a customer
12. A quote that applies to your business – and what it means to your customers
13. Profile one of your customers
14. Your favourite customer service stories that led to brand loyalty
Toot Your Own Horn
15. Your customers’ biggest frustration – and how you solve it
16. A customer success story
17. The most innovative use you’ve seen for one of your products
18. Your ‘only we…’ statement on what makes your company distinct – and why
19. Summarize a presentation you gave
20. The biggest challenge your company faced in the last year – and how you resolved it
History Lessons and Myths
21. The story behind the founding of your company
22. How your company got its name
23. The inspiration behind the launch of a new product or service
24. Tell your industry’s history from inception to today
25. The biggest misconception prospects make about your company
26. The biggest myths in your industry
Behind the Scenes
27. Profile someone on your team
28. A day in the life of your company
29. A behind-the-scenes glimpse of your company
30. How you hire your staff
31. A process that you do daily – and why your customers should care
32. Something funny that happened in your company this week
Leadership
33. The key people that work with your company and their professional expertise
34. The top 3 qualities someone needs to become an expert in your field
35. Interview a leader in your industry
Your Opinion
36. Your opinion about where your industry is headed
37. What you would add to someone else’s article on your industry
38. The most common mistakes you see people making in your industry
39. Your opinion from the last week in your industry (mainstream media and new media)
40. Predict where will your industry be in 5 years
Industry Trends
41. Legislation changes that might impact your industry
42. The biggest news in your industry – and what it means for your customer
43. Key takeaways from a conference or industry event you attended
44. The latest trends that are emerging in your industry
45. The biggest secrets about your industry (that you’re willing to share)
46. Ask 10 customers, peers and staff a single question and summarize their input
Keepin’ It Real
47. A major lesson you learned in the last year
48. Share your biggest passion
49. A mistake your company made and what you learned from it
Recommendations and Reviews
50. Recommended reading or viewing for your customers
51. Provide a wrap up of must-read blogs and Twitter accounts in your industry
52. Summarize and celebrate the past year
Also consider seasonal themes and always tie your content to your readers’ needs. Sprinkling in your brand personality, real-life stories and valuable experiences will help to humanize your company so your audience can relate to you.
By using these proactive content marketing ideas to plan your business blog posts now, you’ll make your digital marketing easier and more effective in the new year.
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com
Related articles:
Build a Brilliant Business Blog
CEOs’ Top 10 Twitter Topics
Social Media That Sells: A to Z
Sources:
Hubspot, Problogger
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