E-commerce and entertainment keep converging.
Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur.
Media assets can help retailers:
? Extend their marketing reach
? Embed their offerings into our everyday habits
? Personalize marketing to fuel e-commerce sales
? Reduce acquisition costs
? Maximize lifetime value per customer & loyalty
The fusion of e-commerce and entertainment suggests vibrant content and influencers will play a bigger role in digital marketing.
How else are retail and entertainment overlapping this year?
E-Commerce as Entertainment
4 thoughts on “E-Commerce as Entertainment”