Retail goes live to air.
Livestreaming helps retailers and brands:
– Interact with consumers in real time
– Target relevant audiences
– Fuel e-commerce sales
Notice how tech giants and department stores are adding livestreaming to their marketing strategies.
Have you ever watched a retail livestream?
Related:
2021 Retail Tech Trends
2021 Retail Strategy Trends
SOURCES:
Droesch, Blake. The Livestreaming Landscape 2021. Insider Intelligence eMarketer. February 23, 2021.
Greenwald, Michelle. Live Streaming E-Commerce Is The Rage In China. Is The U.S. Next? Forbes. December 10, 2020.
Hallanan, Lauren. Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global Shopping Festival. Forbes. November 16, 2020.
Hanbury, Mary. Facebook is launching weekly livestream shopping events with Sephora, Abercrombie, and other big brands, hoping for a slice of a market that could soon be worth $20 billion. Insider. May 19, 2021.
Hensel, Anna. Why department stores are betting on livestreaming. ModernRetail. March 18, 2021.
L’Oréal Group bets on livestream shopping in North America. Glossy. July 1, 2020.
Monteros, Maria. Livestreaming popularity expected to grow in 2021: Coresight Research. Retail Dive. April 28, 2021.
Monteros, Maria. What’s old is new: Brands craving connection with consumers turn to livestreaming. Retail Dive. May 19, 2021.
Perez, Sarah. Walmart to host a new livestream shopping event on TikTok, following successful pilot. TechCrunch. March 9, 2021.
Thomas, Lauren and Annie Palmer. U.S. retailers scramble to crack the code on livestream shopping events. CNBC. May 3, 2021. Walk-Morris. Tatiana. Facebook launches summer livestream shopping series. Retail Dive. May 19, 2021.
Waters, Michael. Amazon Live is becoming a destination for big product launches. ModernRetail. February 16, 2021.
Wilde, Thomas. Livestreaming report: The sudden rise of sleep streaming; GTA role-playing; Twitch keeps growing. GeekWire. April 9, 2021.
Williams, Robert. Retail marketers invest in livestreams to establish shopping’s ‘next normal.’ Marketing Dive. January 21, 2021.
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