Retail companies react to inflation …
In this series on inflation, we’ve already seen how rising prices change consumer behavior.
Now we see how retailers and brands have responded in a variety of ways to support agility, productivity and profitability.
Common themes include:
Optimizing prices for B2C and B2B audiences
Prioritizing marketing
Finding efficiencies
In addition, several companies have warned investors of lower profits due to the effects of inflation.
How else have companies responded to inflationary pressure?
Stay tuned for an upcoming series on retail’s marketing evolution.
Related:
Inflation Changes Consumer Habits
Inflation’s Big Impact (statistics)
How Retail Businesses Adapt to Inflation
