Why did retail media networks top several 2023 trend lists?
As consumer spending slows, more retailers now focus on selling advertising to brands to grow incremental revenue.
Brands, in turn, can target consumers along the omnichannel customer journey to influence purchase decisions.
See why retail media is in demand around the world.
What else would you add?
Coming soon (after the Super Bowl): AI in Retail.
Related:
2023 Retail Tech Trends
Retail Media Networks (market overview)
3 thoughts on “Retail Media’s Global Appeal”