#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration
The retailer-brand relationship keeps evolving from combative to collaborative.
Companies are rethinking how they do business, especially in light of new, lucrative opportunities created by retail media’s explosive growth.
WHAT’S CHANGING?
⭐ Retailers and brands are evolving from a short-term, transactional mindset to a long-term partnership mindset
🛍 Companies are aligning their strategies to achieve mutual success by keeping their focus on delighting consumers
⭐ They’re shifting from disparate data silos to collaborative information sharing to better understand consumers’ evolving needs and habits
WHY COLLABORATE?
🛍 Retailers and brands seek efficiency and growth
⭐ These companies recognize they can’t do it all alone
🛍 Brands are no longer just suppliers – now they’re B2B buyers of retailers’ ads
BEST OF ALL …
There’s enough room for retailers, brands and consumers to win.
What would you add?
Related:
Retail Media Sparks Restructuring
Brands’ Retail Media Needs
Retailers’ Retail Media Needs
