#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media
Retail media plays a starring role in TV’s evolution.
Retail media connected TV (CTV) advertising spend in the US will reach $813 million this year, jumping to $5.63 billion by the end of 2027.
Retail media and CTV are converging, as retailers and streaming unite, including:
⭐ Kroger’s partnership with Roku
⭐ Kroger’s partnership with Disney (Hulu)
⭐ Amazon Prime Video and Amazon Freevee
Why are retailers teaming up with streaming services?
📣 Retailers expand their off-site reach with ads on major media networks
🛍 Brand advertisers reach consumers earlier in their shopping journey
🎯 Streamers access retailers’ first-party data for superior targeting
Unlike traditional TV ads, retail media CTV ads enhance both branding and performance due to superior targeting and measurement.
That’s why CPG giants like P&G and L’Oréal are investing more in CTV ads with help from retail media networks.
What would you add?
#retail #ecommerce #media #CTV
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