2024 Retail Strategy Trends

What’s driving retail strategy this year?

It’s more than just AI and retail media.

Major themes that weave through 2024 retail strategy trends include:

⭐ B2B’s growing influence
🛍 Media evolves to support retail
⭐ A clear focus on driving growth
🛍 Retail and tech are further entwined

Let’s take a look …

 

 

What 2024 retail strategy trends would you add?

Sources:
Apparel Resources, CNBC, Digital Commerce 360, GeekWire, Insider Intelligence, Marketing Dive, Modern Retail, PYMNTS, Retail TouchPoints, Social Media Today, Supermarket News

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Retail’s B2B Growth Drivers
Stores Evolve With Retail Media