Private labels, private brands, store brands, owned brands …
Whatever you call them, they’re soaring in popularity right now.
📈 In the U.S., private labels earned $236 billion in sales in 2023, up 4.7% year-over-year.
📈 In Europe, private labels earned €340 billion (~$370 billion US) in sales in 2023 — a 21% increase compared to 2020.
🎬 Watch how retailers and consumers alike benefit from private label growth.
🛍 What are your favorite private labels?
Related:
Private Label Gains Power
Private Label’s Global Growth
