🔥 What’s hot in retail media in 2024?
An emerging trend in retail media the growth of non-endemic brands.
Walmart recently made headlines for plans to grow its retail media business by selling advertising to non-endemic brands.
🎬 Watch this short video to understand the difference between endemic and non-endemic brands, and how they can benefit retailers, brands and consumers.
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Get a downloadable visual on Endemic vs. Non-Endemic Retail Media.
Stay tuned for Speaking the Language of Retail Media, including a handy Retail Media Glossary.
