Brands are following consumers along the shopper journey.
They’re buying retail media ads to reach shoppers and influence their purchase decisions.
🎬 Watch to see examples of the differences between on-site and off-site retail media, as well as the implications for measuring performance.
Stay tuned for the next video in this series on retail media basics, as we examine Endemic vs. Non-Endemic Brands.
Related:
On-Site vs. Off-Site Retail Media [from my series #30DaysofRetailMedia]
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