Retail Media is on Fire! – VIDEO By Lisa GollerAugust 4, 2024August 4, 2024Retail Media Retail media is on fire! In this new video series, we’ll cover retail media basics then highlight leading players, top trends and factors driving strategy. Tune in to discover:Why global retail is obsessed with retail mediaWhy brands are investing in these adsWhat it means for consumers There’s a lot to learn in this space. The concepts and frameworks in this series helped me, so I’m sharing them in case you find them helpful, too. Stay tuned for Online vs. Offline Retail Media. RelatedRetail Media is on Fire [From my series #30DaysofRetailMedia, which launched exactly 1 year ago today]Media Evolves, Retail Wins Share this:TwitterFacebook0GoogleEmail