Speak the Language of Retail Media

Is retail media jargon foreign to you, too?

It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms.

Watch this short video on learning to speak the language of retail media to get started.

See the first link below for a handy Retail Media Glossary of the most common retail media terms, as defined by market leaders like Amazon Ads, dunnhumby and IAB.


Which retail media terms do you find confusing?

 

 

Related:
Retail Media Glossary
Online vs. Offline Retail Media – VIDEO
Online vs. Offline Retail Media – downloadable visual
On-Site vs. Off-Site Retail Media – VIDEO
On-Site vs. Off-Site Retail Media – downloadable visual
Endemic vs. Non-Endemic Brands – VIDEO
Endemic vs. Non-Endemic Brands – downloadable visual

 

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