B2B Marketing in 2025

📣🛍 Which marketing trends will shake up retail in 2025?

We’ve already started to see:

📅 Retail events come roaring back
📱 Digital communities emerging
⏯ Videos replacing static content


Overall marketing themes that will affect the retail industry in 2025 include:

👩🏽 PEOPLE: Retail is a people business and content will shift to tell more stories of human connection to build trust rather than just push products

🌎 COMMUNITY: Retail stakeholders will get closer and more collaborative as they build deeper relationships

🎬 VIDEO: Long and short-form video and livestreaming will help retailers and brands amplify awareness, show the personalities behind their brands and sell at scale


Bottom line: Retail marketing is getting more social — across online and offline channels.


How else will B2B marketing evolve and affect retail in 2025?

Related:
5 Ways Marketing is Evolving & What It Means for Retail
Media Evolves, Retail Wins
Social Commerce is the Future of Retail
B2B Content With Sizzle
Cost-Effective Marketing Practices

 

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