Q4 2024 Top Retail Trends

What happened in retail in Q4?


What’s up:

🔺 Holiday deals
🔺 AI’s ubiquity
🔺 Social shopping (& more)



What’s down:

🔻 TikTok’s leverage in the U.S.
🔻 Certainty


Scroll through all the top retail trends from Q4 for recent examples followed by overall themes.



Overall themes across these trends include:

💰 Consumer demand for affordability
🛍️ Selling at scale
🌎 Moves to improve global competitiveness


What Q4 trends would you add?

🎁 Stay tuned for my 2025 Retail PEST Analysis, coming in January. Wishing you and your loved ones a merry Christmas and happy holidays! 🎄


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Related:

AI Permeates Retail Categories
TikTok’s Meteoric Growth
Social Shopping Evolution
Social Commerce is the Future of Retail

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