What happened in retail in Q4?
What’s up:
🔺 Holiday deals
🔺 AI’s ubiquity
🔺 Social shopping (& more)
What’s down:
🔻 TikTok’s leverage in the U.S.
🔻 Certainty
Scroll through all the top retail trends from Q4 for recent examples followed by overall themes.
Overall themes across these trends include:
💰 Consumer demand for affordability
🛍️ Selling at scale
🌎 Moves to improve global competitiveness
What Q4 trends would you add?
🎁 Stay tuned for my 2025 Retail PEST Analysis, coming in January. Wishing you and your loved ones a merry Christmas and happy holidays! 🎄
Related:
AI Permeates Retail Categories
TikTok’s Meteoric Growth
Social Shopping Evolution
Social Commerce is the Future of Retail
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