Retail in 2025: Porter’s 5 Forces

How is retail power shifting in 2025?

The Porter’s 5 Forces model helps us clarify the effects of market volatility on global retail stakeholders.

ASSUMPTION:

This year’s framework assumes that newly announced global tariffs and pushback will remain in place for the foreseeable future. I will revisit this model later this year and share my findings.


OVERALL TRENDS:

Notice how global trade wars and slower spending are creating new risks as well as opportunities.

Retail winners in 2025 are likely to exhibit:

⭐️ Agility
⭐️ Efficiency
⭐️ AI proficiency

Which force do you think will be the most powerful in retail this year?

Stay tuned, as we’ll examine more of these trends, examples and inevitable strategic changes that affect global retail success.

Related:
Porter’s 5 Forces: Retail 2021
Retail 2022: Porter’s 5 Forces
Retail 2022: Porter’s 5 Forces Mid-Year Check-In
Retail Power in 2023: Porter’s 5 Forces
Retail Power in June 2023 – Porter’s 5 Forces

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