Private label is on fire.
McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing affordability and better value.
CONSUMER BENEFITS:
Product innovation, quality and affordability make store brands more enticing to consumers this year.
RETAILER BENEFITS:
Retailers gain greater control over supply chain processes and margins, and drive loyalty by offering exclusive products.
Have you bought more private label this year?
What are your favourite private labels?
Why Private Label’s Hot
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