It’s been a busy year in retail.
Let’s see how these 2021 strategy trend predictions from December have come true so far.
COLLABORATIONS
adidas + Peloton
Family Dollar + Instacart
Gap + Walmart
Google + Shopify
Target + Apple
Whole Foods + The Weather Channel
EXPANSION
Banking services: Amazon, IKEA, Walmart
Digital ads: Amazon, Facebook, Family Dollar, Google, Macy’s, Walmart
DTC brands: Andie, Harry’s, Madison Reed
Klarna: Buy now pay later service goes global
Value: Dollar chains, off-price retailers, discounters
CONTRACTION
Bankruptcies: L’Occitane, Paper Source
Job cuts: Best Buy, Instacart
Store closures: Disney, Godiva, Victoria’s Secret
PERSONALIZATION
1-on-1 consults: Madison Reed, David’s Bridal
Consumer data for relevant offers: Nike, Groupon
Virtual try-ons: Amazon, L’Oréal, Ulta
ENTERTAINMENT
Amazon acquires MGM Studios
Netflix Shop
TikTok marketing: Estée Lauder, Kate Spade
What other retail strategy trends would you add?
Related:
E-Commerce as Entertainment
2021 Retail Acquisitions
Virtual Try-Ons: Try Before You Buy
