VIDEO: Media Evolves, Retail Wins

🛍 Retail + media keep evolving …

All eyes have been on advertising since Sunday’s Super Bowl. It’s the perfect time to reflect on how much has changed in media over the past 25 years.

Notice how brands’ advertising spend has evolved beyond:

📺 (Linear) TV
📻 Radio
📰 Newspapers
🤩 Magazines

… to more modern media formats like:

⭐ Streaming platforms like Amazon Prime Video
🛍 In-store digital screens like Kroger’s cooler screens
⭐ Social media like Instagram and TikTok
🛍 Websites like Walmart.com and Target.com

Why have ad dollars shifted?

To reflect consumers’ new media habits, brands are moving to where consumers already spend a lot of time.

How else has the shift in media habits affected brand advertising and retail?