Are Brands Ignoring the 50+ Crowd?

Are brands neglecting consumers aged 50+?

📈 According to Harvard University, just over 34% of the U.S. population is 50 or older — and that figure will continue to rise.

📣 Yet this sizable cohort remains underrepresented in marketing and advertising efforts across retail categories.

🎬 Watch why some retailers and brands should consider selling to Gen X and older cohorts, and how they can reach and convert this massive audience.