📣 Several ads scored touchdowns during last night’s Super Bowl LIX.
OVERALL TRENDS
Compared to last year, we saw far more AI and far less beauty and Temu.
TOP THEMES
🤖 AI
Google Pixel 9 With Gemini ad ‘Dream job’ helped a dad prepare for an interview
OpenAI‘s first-ever Super Bowl ad gave a nod to history’s major inventions
Meta AI glasses let famous Chrises get answers to their banana art questions
Booking.com’s new AI tool helped the Muppets plan a trip
🤣 HUMOR
Reese’s Chocolate Lava Big Cup tempted people to get too close to molten lava
WeatherTech celebrated flirty Golden Girls breakdancing and flashing Bingo players
Squarespace brought businesses in rural Ireland into the digital age, as Barry Keoghan whipped laptops showcasing website tools through a shop window
👩🏼🎤 ‘80s NOSTALGIA
Hellmann’s recreated the iconic scene from When Harry Met Sally
Dodge Ram’s Goldilocks spot cranked Van Halen’s Panama
Bosch brought back the spirit of Randy ‘Macho Man’ Savage alongside Antonio Banderas
GoDaddy’s spot with Walton Goggins included Corey Hart’s Sunglasses at Night
🏆 TOP ADS
❤️ Google nailed the daddy-daughter bond in the Google Pixel 9 With Gemini ad ‘Dream job.’This spot brings so much warmth and humanity to the often coolly mechanistic tech space. Parents will see themselves in these family milestones.
🏀 Nike celebrated remarkable women in sports, like Caitlin Clark, Sabrina Ionescu and Sha’Carri Richardson, as they smash records and dare more females to play and win.
🥰 Disney+ reminded us of all the unforgettable characters we love, including Baby Yoda from The Mandalorian and Carmy from The Bear.
🍺 Coors Light’s story of sloths suffering from the post-game Monday blues was clever and relatable
🚀 Rocket had a memorable marketing moment, as its commercial led to a live, Interactive singalong to ‘Take Me Home Country Roads’ in the stadium.
☕ Starbucks + Thunderstruck was a high-energy jolt of caffeine focused on honoring the relationships, comfort and hospitality that built the ubiquitous coffee brand.
Which Super Bowl ads did you like best?
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