About

 

Hi, I’m Lisa Goller.

Since 2000, I’ve injected smarts + sizzle into B2B marketing.

In 2013, I launched my own marketing company to help retail tech companies save time and fuel sales growth.

As an award-winning B2B Content Strategist, I serve retail tech companies (especially in AI and retail media) on 4 continents. My marketing strategy, content creation and project management services deliver less marketing stress.

Retail trends and strategy fascinate me. My fresh twist on stodgy strategy frameworks help busy retail executives keep up with the blistering pace of innovation as global retail evolves.

 

See my latest media coverage and client testimonials.

 

Why retail tech CEOs hire me for their B2B marketing projects:

QUALITY

  • Unique: Differentiate your company with irresistible, distinct marketing
  • Engaging: Connect with your audience with relevant, timely content 
  • Creative: Dazzle your audience with vibrant content they love (and share)

EFFICIENCY

  • Time savings: With 20 years’ experience, I offer a flat learning curve, including minimal revisions, freeing up your time for other priorities
  • Cost savings: My efficient processes and lean overhead make me more affordable than an agency, and I can deliver a fast ROI to help you stretch every dollar

RESULTS

  • Business development: Earned a 100% win rate on RFP reports, helping global companies win new business deals worth up to 9 figures each
  • Lead generation: Delight your audience with arresting content that fuels engagement and consideration
  • Thought leadership: Show your brilliance to stand out in your niche and earn trust and authority
  • Relief and peace of mind: Replace stress with confidence, as I always meet deadlines with minimal revisions, delays and costly change requests

STRATEGY

  • Big picture: CEOs appreciate my high-level thinking, which aligns their marketing goals with their business goals, and keeps them competitive
  • Abstract thinker: I connect disparate dots, and see patterns and relationships most people miss
  • Global trendspotter: I help retail tech companies stand out by proving they align with the hottest market trends before their rivals do


FUN

Good times: I am a wacky, wacky woman who is known to spark joy.


Cheerleader for entrepreneurs:
As an entrepreneur celebrating more than 10 years in business, I’m an enthusiastic supporter of fellow business owners.