Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with […]
Author: Lisa Goller
In-Store Tech Trends
What’s in store? Lots of tech. Stores keep getting smarter, as retailers […]
Retail’s B2B Boom
Retail leaders are wooing B2B buyers. As consumer spending slows, retail leaders […]
Social Shopping Evolution
E-commerce is getting more social. More retailers and brands align their online […]
AI-Driven Cost Reduction
CFOs must love AI. Following last week’s post, AI in Retail, this […]
AI in Retail
AI is revolutionizing retail. The global market for AI in retail is […]
5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best […]
B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as […]
Retail Media’s Global Appeal
Why did retail media networks top several 2023 trend lists? As consumer […]
2023 Retail Tech Trends
Retail tech is on fire. Themes among this year’s top retail tech […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting … Over the past year: Inflation eroded […]
2023 Retail Strategy Trends
Retailers blaze a trail beyond traditional retail … This year, more retailers […]
2023 Retail PEST Analysis
Which factors will influence retail strategy this year? POLITICAL: New global alliances […]
2022 Retail Growth Trends
Retail’s bright spots … Amid reports of soft demand and retail layoffs, […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we […]
Retail Media Networks
Retail media boom time … Although consumer spending has declined, retail media […]
How Retail Businesses Adapt to Inflation
Retail companies react to inflation … In this series on inflation, we’ve […]
Inflation’s Big Impact
Inflation is shaping shopping. These recent statistics (and those below) show inflation’s: […]
Inflation Changes Consumer Habits
Inflation is everywhere. As the cost of living rises around the world, […]
E-Commerce Catapults Forward
E-commerce keeps evolving. Last week we looked at how we’re still smitten […]