Author: Lisa Goller

March 14, 2021February 3, 2022Brand, Change Management, CPG, Industry Research, Marketing, Retail, Small Business, Tech

COVID-19’s Retail Legacy

What. A. Year. Let’s look at COVID-19’s profound influence on global retail […]

March 7, 2021March 6, 2023CPG, Retail, Small Business

Ladies Who Launch

Women make their mark in business. In time for International Women’s Day, […]

February 28, 2021March 1, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

2021 Retail Acquisitions

Retail companies go shopping … It’s barely March yet we’ve already seen […]

February 21, 2021January 31, 2022Small Business, Tools & resources

8 Lessons from 8 Years in Business

It’s party time! February marks 8 years since I launched by own […]

February 20, 2021February 20, 2021Leadership Communications, Small Business, Tools & resources

1-Page Business Plan

As a start-up owner, you don’t have time to write a 100-page […]

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday […]

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super […]

January 31, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

How Retail Giants Compete

Rivals reveal where retail is heading. This final post in a series […]

January 24, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends

Walmart 2021 Strategy Diamond

Frugal is fashionable — and Walmart’s making moves to stay ahead. As […]

January 17, 2021August 4, 2024Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Strategic Communications, Tech

Amazon 2021 Strategy Diamond

How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy […]

January 11, 2021January 31, 2024Change Management, CPG, Customer Experience, Industry Research, Leadership Communications, Retail, Tools & resources

2021 Retail PEST Analysis

What keeps CEOs up at night … Retail companies’ C-suite teams juggle […]

January 10, 2021January 10, 2021Change Management, Customer Experience, Industry Research, Retail, Social Media, Tech

Why Tech is Winning

Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index […]

January 3, 2021January 9, 2021Change Management, CPG, Industry Research, Marketing, Retail, Tech

2021 Retail Tech Trends

In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration […]

December 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Retail

2020 Bestsellers

Which products sold well in 2020? Pants? No way. High heels? So […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to […]

November 15, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Retail, Tech

2020 Retail Partnerships

Look who’s hooking up … These 2020 retail partnerships reveal where retail […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled […]

October 21, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Marketing, Retail, Tech

Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has […]

October 19, 2020January 9, 2021Case Studies, Change Management, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, […]