2025 Retail Tech Trends
Ready for the blistering pace of retail innovation? This year’s top retail technologies include both apparent and emerging trends like: 🤖 AI, […]
Ready for the blistering pace of retail innovation? This year’s top retail technologies include both apparent and emerging trends like: 🤖 AI, […]
🎉 Grateful to be named a Top Retail Expert again in 2025. ❤️ It has been an honor to learn from, collaborate […]
Buckle up: 2025 will be a wild ride. Factors keeping retail CEOs up at night include rapid change and uncertainty of what’s […]
Check out the top trends affecting global retail this quarter. 🎬 Watch this short clip to see what market factors are affecting: […]
What happened in retail in Q4? What’s up: 🔺 Holiday deals🔺 AI’s ubiquity🔺 Social shopping (& more) What’s down: 🔻 TikTok’s leverage […]
Retail and tech leaders are entwined. While far from exhaustive, this high-level view of retail and tech giants shows how many of […]
Why is AI a global phenomenon? In this final installment of a 3-part series, we examine AI’s international appeal in retail. Scroll […]
Does AI help retail CEOs sleep better at night? It just might, given how this innovation is so versatile, helping to boost […]
Across categories, AI permeates retail. Welcome to this first installment of a 3-part series on how artificial intelligence is revolutionizing the retail […]
📣🛍 Which marketing trends will shake up retail in 2025? We’ve already started to see: 📅 Retail events come roaring back📱 Digital […]
Which retail trends stood out in Q3? 📺 Watch this video for a glimpse of patterns that dominated headlines over the summer. […]
What happened in retail in Q3? What’s up: 🔺 Investment in stores🔺 Retail media maturity🔺 AI’s ubiquity (& much more) What’s down: […]
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Is retail media jargon foreign to you, too? It’s easy to feel overwhelmed and confused by all the unfamiliar terminology and acronyms. […]
🔥 What’s hot in retail media in 2024? An emerging trend in retail media the growth of non-endemic brands. Walmart recently made […]
Brands are following consumers along the shopper journey. They’re buying retail media ads to reach shoppers and influence their purchase decisions. 🎬 […]
📣🛍 Retail media helps brands follow consumers along their omnichannel journey. Yet many people think retail media strictly relates to digital ads. […]
Retail media is on fire! In this new video series, we’ll cover retail media basics then highlight leading players, top trends and […]
📱 Does mobile make us more impulsive? Compared to shopping on laptops, shopping on our smartphones can be a different experience. It […]
Which tech trends are exploding in global retail? 🎬 Watch to see which innovations are fuelling growth, driving efficiencies and keeping up […]
Welcome to the third and final installment of the 2024 Retail Strategy Trends series. 🌟 We examine how retail ecosystems – industry […]
In part 2 of this 3-part series on 2024 Retail Strategy Trends, we examine how media is becoming the store. 🛍 To […]
Welcome to part 1 of the 3-part 2024 Retail Strategy Trends series. The first trend we’ll examine is retail TECHonomics. 💰 Years […]
Why is AI everywhere in retail? 🎬 Watch this video to see which market factors (like margin pressures) have fuelled demand for […]
🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]
Are brands neglecting consumers aged 50+? 📈 According to Harvard University, just over 34% of the U.S. population is 50 or older […]
Private labels, private brands, store brands, owned brands … Whatever you call them, they’re soaring in popularity right now. 📈 In the […]
What’s really shaping retail strategy this year? 🎬 Watch this review of my 2024 Retail PEST Analysis from January to see which […]
What happened in global retail in Q2? 📺 Watch this short video for a glimpse of retail patterns that stood out in […]
What happened in retail in Q2? What’s up: 🔺 Private label love🔺 AI spices up grocery🔺 The retail party is still in […]
What factors shape 2024 retail strategy the most? So far this year, certain market factors have had a greater impact on retail […]
Consumers’ appetite for private label keeps growing. Worldwide and across categories, more retailers are aligning their store brand strategies with consumer needs […]
“All the retail stakeholder groups win” with effective in-store retail media. [37:35] Grateful to participate in ADvendio’s Retail Media Insights Panel: Exploring […]
What’s in store for grocery? Growth and agility. Notice how grocery retailers are investing in: 🍎 Boosting the top line with retail […]
Amazon keeps transforming global retail. 🛍 The global retail standards setter and e-commerce infrastructure builder also stays true to its customer obsession […]
Shopify empowers businesses to win in a digital economy. ❤️ Shopify loves entrepreneurs and has smashed barriers to entry so smaller sellers […]
What happened in retail in Q1? What’s up: 🔺 AI’s popularity🔺 Private label sales🔺 The intensity of competition in global e-commerce What’s […]
Kroger stays true to its roots in service and innovation. The Cincinnati superstar is the largest traditional supermarket company in the U.S. […]
What makes Target so popular? For starters: 🎯 People-first leadership🎯 Powerhouse private labels🎯 An elevated store experience As consumers’ needs and the […]
Walmart keeps winning. The most omnichannel retailer on the planet has made major moves in recent years and they are paying off […]
🛍 Retail + media keep evolving … All eyes have been on advertising since Sunday’s Super Bowl. It’s the perfect time to […]
Super Bowl LVIII had viewers glued to their screens. The nail-biting game, overtime drama and outstanding creative ads gave us lots to […]
Sports energize global retail. 🏈🛍 Ahead of Sunday’s Super Bowl, let’s look at how sports are fuelling excitement among consumers, retailers, brands […]
Retail doubles down on tech … A recent survey found retail executives expect technology investments to increase by an average of 10% […]
What’s driving retail strategy this year? It’s more than just AI and retail media. Major themes that weave through 2024 retail strategy […]
Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]
What will keep retail CEOs up at night in 2024? As we ring in the new year, let’s examine macro factors affecting […]
What’s happening in retail in Q4 2023? What’s up: 🔺 Black Friday sales results🔺 Returns process innovation🔺 Channel blurring, as DTC shops, […]
Retailers expand into healthcare to earn a healthy bottom line. Last week, Amazon announced Prime members can access quality, convenient care through […]
Topline growth protects retail margins. In 2024, more retail companies will sell to both B2C and B2B markets to diversify their revenue […]
Make your marketing more affordable. Recent marketing layoffs and budget cuts have forced marketing teams around the world to do more with […]
How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]
While consumer spending slows, B2B spending grows. Rising inflation forced retail CFOs to get creative and find new revenue drivers and efficiencies […]
More physical stores are going frictionless. Amazon’s Just Walk Out tech has expanded beyond Amazon Go, Amazon Fresh and Whole Foods to […]
These 5 trends shaped global retail over the summer. Big themes among them include: ⭐ COMPETITIVENESS: Companies invest in strengthening their competitive […]
#30DaysofRetailMedia | Day 30: Retail Media – Looking Ahead Where is retail media headed? These 12 trends provide a hint of how […]
#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]
#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, […]
#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]
#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry […]
#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]
#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]
#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]
#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]
#30DaysofRetailMedia | Day 20: Retail Media is All About the Data It pays to know the customer. Brands use a retailer’s first-party […]
#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]
#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]
#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]
#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]
#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]
#30DaysofRetailMedia | Day 14: Retail Media Fuels Global Growth The global digital retail media advertising market hit $111 billion US in 2022, […]
#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made […]
#30DaysofRetailMedia | Day 12: Retail Media Leaders – Brands Who’s showing leadership among retail media advertisers? 🍏 Food & beverage💋 Health & […]
#30DaysofRetailMedia | Day 11: Retail Media Leaders – Retailers Who’s showing leadership in retail media? These global retailers. 3 key takeaways: 🛍 […]
#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]
#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]
#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]
#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]
#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]
#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]
#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]
#30DaysofRetailMedia | Day 3: On-Site vs. Off-Site Retail Media Brands have a growing number of choices in where they advertise to reach […]
#30DaysofRetailMedia | Day 2: Online vs. Offline Retail Media Retail media is omnichannel, as this snackable post shows. While many people think […]
#30DaysofRetailMedia | Day 1: Retail Media is on Fire 🔥 Welcome to this new series dedicated to examining retail media’s profound influence […]
What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]
Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of […]
What’s influencing retail strategy? Over the past 6 months, certain market factors have had an outsized effect on retail strategy, as noted […]
Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]
Look how far Target has come! Since the pandemic started, Target has invested in delighting customers with: 🎯 Shop-in-shop excitement🎯 E-commerce efficiency🎯 […]
Look how far Walmart has come! Since 2020, Walmart has shown strategic agility by adapting to consumers’ needs, competitors’ moves and market […]
What risks do retail CEOs navigate? Overall, these 7 risks show how: ⚠️ AGILITY is required to keep up with these powerful […]
Retail theft keeps rising. To protect employees, customers and property, more retailers are taking action to mitigate this costly industry risk. Shoplifting […]
Latin America’s e-commerce market is muy caliente. In this final post in a series on global e-commerce, we look at how e-commerce […]
Mature e-commerce markets (US, UK and China) often grab attention. This second post in a global e-commerce series flips the map upside […]
E-commerce is booming on the Emerald Isle This first post in a series on global e-commerce markets looks at the rise in […]
Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for: ⭐ […]
What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]
Grocery shopping gets with the times. This year’s hottest grocery trends include: 🍎 Retail media networks🍊 Private labels🍌 Automation These trends directly reflect […]
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
What’s in store? Lots of tech. Stores keep getting smarter, as retailers around the world invest in in-store technology to improve: – […]
Retail leaders are wooing B2B buyers. As consumer spending slows, retail leaders are catering to retailers’ and brands’ needs to fuel growth […]
E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]
CFOs must love AI. Following last week’s post, AI in Retail, this visual shows how AI can cut costs across business functions. […]
AI is revolutionizing retail. The global market for AI in retail is expected to reach $24 billion by 2028, rising by a […]
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]
Why did retail media networks top several 2023 trend lists? As consumer spending slows, more retailers now focus on selling advertising to […]
Retail tech is on fire. Themes among this year’s top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]
Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]
Retailers blaze a trail beyond traditional retail … This year, more retailers will fuel growth as they: Target B2B buyers with services […]
Which factors will influence retail strategy this year? POLITICAL: New global alliances and risks ECONOMIC: Slowdowns squeeze businesses and consumers SOCIAL: Anger […]
Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Retail media boom time … Although consumer spending has declined, retail media networks have emerged as a powerful B2B revenue driver. RETAILERS […]
Retail companies react to inflation … In this series on inflation, we’ve already seen how rising prices change consumer behavior. Now we […]
Inflation is shaping shopping. These recent statistics (and those below) show inflation’s: PERVASIVENESS, affecting most consumersPRESSURE on personal finance decisionsINFLUENCE on consumer […]
Inflation is everywhere. As the cost of living rises around the world, purchasing power declines and our money no longer stretches as […]
E-commerce keeps evolving. Last week we looked at how we’re still smitten by stores. Now let’s examine the effects of changing consumption […]
We adore what’s in store. Even as e-commerce booms, we’re still smitten by stores. Brick-and-mortar’s timeless benefits include: ❤️ Engaging our senses❤️ […]
Skip the store (or get out & shop)? As our omnichannel habits evolve, are you more likely to: ⭐️ Escape your pandemic […]
What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL […]
How has retail power shifted? This mid-year check-in shows some notable movements in recent months. BUYER POWER Consumers: Medium-High (vs. High in […]
A lot has changed in 6 months … This mid-year check-in on January’s 2022 Retail PEST Analysis reveals new market pressures and […]
Retail costs keep climbing. After examining Profitability Pressures and Retail Revenue Drivers, it’s time to look at retail costs. As expenses mount, retailers and […]
It’s time to grow the top line. As profitability pressures and retail costs mount, retailers and brands are getting creative at how […]
What’s squeezing retail profits? Several market factors keep retail CEOs and CFOs up at night, including: 🔹 Inflationary pressure🔹 Reduced consumption🔹 Supply […]
Bank on swank … Even as inflation soars, luxury shoppers still pamper themselves by investing in upscale brands. More notable trends: 🛍 […]
Retail gets riskier … Across retail categories, CEOs face complex market factors that affect their 2022 strategies. Consumers are also affected by […]
Robots are transforming into retail associates. Rising demand for robotics is due to: ⭐️ Global e-commerce growth⭐️ Retail’s ongoing labor shortage⭐️ Consumers’ […]
Partnerships strengthen retail power. These patterns emerged across the recent Pandemic Partnerships series, which examined retail and tech giants Walmart, Instacart, Shopify, […]
Who has retail power? Market volatility continues to shift power across global retail players. Key success factors in 2022 include: ⭐️ Agility⭐️ […]
What’s fuelling retail strategy? Overall, companies are investing in a superior customer experience in 2022 through: RISK MITIGATION: Building local and global […]
Titans of industry are teaming up. From cashierless coffee shops to sustainability stewardship, Amazon’s recent collaborations contribute to meaningful change in global […]
Target partners with retail powerhouses. From retail giants to up-and-coming brands, these partnerships have inspired: 🎯 SHOP-IN-SHOP formats to reimagine the department […]
Tech moves retail forward. This year, innovations will make retail: ⭐ FRICTIONLESS: Smooth processes let shoppers skip the checkout line ⭐ FAST: […]
What factors will influence retail strategy this year? Overarching themes in this year’s PEST analysis include: Global systemic restructuring: Supply chains, infrastructure […]
Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]
Frugal is fashionable. 🔸 60% of U.S. Millennials live paycheck to paycheck🔸 49% of Americans across all cohorts live paycheck to paycheck🔸 […]
Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]
Walmart’s been busy hooking up. Collaborations keep strengthening the retail giant’s competitive position during the pandemic. As retail gets more digital and […]
What a year for retail tech! See how retail leaders have innovated this year. AUTONOMOUS VEHICLES Walmart launched a driverless truck pilot […]
Target is doing so many things right. Differentiating factors include: ⭐️ Happy, loyal associates⭐️ Powerful partnerships & private labels⭐️ A focus on […]
10-minute grocery delivery? The market for instant home delivery is booming in Europe and North America as e-grocery matures: 🍎 54% growth […]
Walmart wants to win. Bold partnerships improve its competitiveness by accessing partners’ competencies, helping Walmart align with urgent market trends. Investing in tech […]
Retail’s getting riskier. Here are 5 risks that retailers, brands and their supply chain partners are trying to mitigate to ensure business […]
Jeff Bezos changed retail forever. By catering to us like royalty with tech-driven convenience and efficiency, Amazon’s founder: ⭐️ Raised industry standards⭐️ […]
It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]
It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much […]
What keeps retail CEOs up at night … Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market […]
Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look […]
This Mother’s Day, retail celebrates Mother Earth. 73% of global consumers say they would change their consumption habits to reduce their environmental […]
What’s in store? E-commerce’s influence. Online shopping growth has forced retailers to transform their brick-and-mortar stores into omnichannel assets. As e-commerce catapults […]
Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in […]
The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]
We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]
The mall has arrived on our doorsteps. As e-commerce matures, we’ve seen remarkable growth in delivery services now that online shoppers expect […]
Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, […]
There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]
What. A. Year. Let’s look at COVID-19’s profound influence on global retail over the past 12 months, including 5 mega-trends. OVERALL THEMES: […]
Women make their mark in business. In time for International Women’s Day, let’s celebrate women-owned businesses — and their growing influence. Notable […]
Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what […]
For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time […]
It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]
Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to […]
Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how […]
How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers […]
What keeps CEOs up at night … Retail companies’ C-suite teams juggle staggering complexity and ambiguity as they navigate market factors like: […]
Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index in 2020 proves it pays to be digitally-savvy. That’s because, […]
In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to […]
Which products sold well in 2020? Pants? No way. High heels? So silly. Baby Yoda tree toppers? Now you’re talkin’! According to […]
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]
Look who’s hooking up … These 2020 retail partnerships reveal where retail is heading, retailers’ strategic priorities and which core competencies matter […]
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this […]
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More […]
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]
Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is […]
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]
Shopping habits shift: As we all know, panic in March led to out-of-stocks for items like flour, yeast and toilet paper as […]
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for […]
Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures. That’s because COVID-19 has shaped how we shop: […]
What keeps CEOs up at night: Coronavirus impact, global recession, and mass protests and movements for starters. As this PEST analysis shows, […]
COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic […]
Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting […]
2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The […]
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]
What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression […]
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus […]
It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s […]
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among […]
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by […]
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Proven marketing tips to stand out (even on a small budget!).
Match your message to your big picture.
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for […]
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the […]
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online […]