Amazon SWOT Analysis (Q4)
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]
Category: Case Studies
Is Walmart winning?
2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The […]
Is Amazon Pandemic-Proof?
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]
Executive Ghostwriter as a Time Saver
It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Crisis Communications, Rob Ford Style
For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous revelations of alleged crack cocaine use, public drunkenness and lewd […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]