Category: Change Management

September 15, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy

Retail Media – Looking Ahead

#30DaysofRetailMedia | Day 30: Retail Media – Looking Ahead Where is retail media headed? These 12 trends provide a hint of how […]

September 14, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Who Has Retail Media Power?

#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]

September 13, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media PEST Analysis

#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, […]

September 11, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Strategy

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry […]

September 8, 2023August 4, 2024Change Management, Customer Experience, Marketing, Retail, Retail Media, Strategy

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]

September 7, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Measurement, Retail, Retail Media, Strategy

CTV Shakes Up Retail Media

#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]

September 5, 2023August 4, 2024Change Management, CPG, Marketing, Measurement, Retail, Retail Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]

August 31, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Goes Full Funnel

#30DaysofRetailMedia | Day 19: Retail Media Goes Full Funnel Consumers’ omnichannel habits are disrupting marketing. The path to purchase is no longer […]

August 30, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Tech

Ad Buying & Selling Evolve With Retail Media

#30DaysofRetailMedia | Day 18: Ad Buying & Selling Evolve With Retail Media Retailers are now media companies. More brands and agencies buy […]

August 29, 2023August 4, 2024Brand, Change Management, CPG, Marketing, Retail, Retail Media, Strategy

Retail Media Inspires Retailer-Brand Collaboration

#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration The retailer-brand relationship keeps evolving from combative to collaborative. Companies are rethinking how […]

August 28, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Sparks Restructuring

#30DaysofRetailMedia | Day 16: Retail Media Sparks Restructuring Global retail rethinks its marketing and tech infrastructure. 92% of brand advertisers and 74% […]

August 23, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Retail Media Leaders – Tech providers

#30DaysofRetailMedia | Day 13: Retail Media Leaders – Tech providers These tech leaders are connecting the retail media ecosystem. They have made […]

August 17, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

July 4, 2021July 10, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Jeff Bezos’ Retail Legacy

Jeff Bezos changed retail forever. By catering to us like royalty with tech-driven convenience and efficiency, Amazon’s founder: ⭐️ Raised industry standards⭐️ […]

June 21, 2021June 21, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]

June 14, 2021June 14, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Revisiting 2021 Retail Tech Trends

It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much […]

June 7, 2021June 7, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Revisiting Retail’s Revolution

What keeps retail CEOs up at night … Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market […]

May 31, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

1 Year Later – How Covid-19 Changed Global Retail

Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]