Category: Marketing

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn […]

April 29, 2014May 30, 2019Content Marketing, Marketing

Be a Content Marketing Rock Star

Like a rock star, you may seek to attract an audience, grow […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

October 18, 2013May 30, 2019Marketing, Small Business

Successful Small Business Strategies

October is Small Business Month! To help your small business stand out […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify […]

September 10, 2013May 30, 2019Content Marketing, Marketing, Tools & resources

Communication Vehicles Checklist

Is your communications plan effectively reaching your audience? Use this checklist to […]