Category: Public Relations (PR)

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]

July 27, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

2020 Retail Trends

According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]

June 28, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Amazon’s Path to Post-Pandemic Prosperity

This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]

August 7, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Internal Communications, Leadership Communications, Marketing, Public Relations (PR), Small Business, Strategic Communications, Uncategorized

Strategic Content

Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for […]

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

April 15, 2019January 9, 2021Content Marketing, Marketing, Public Relations (PR)

Quit Hiding Your Magic

I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]

December 7, 2016May 30, 2019*Lead Generation, Leadership Communications, Marketing, Public Relations (PR), Strategic Communications

Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation […]

November 9, 2016May 30, 2019Leadership Communications, Marketing, Public Relations (PR), Strategic Communications, Uncategorized

Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]

December 14, 2015May 30, 2019Public Relations (PR)

2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, […]

August 25, 2015May 30, 2019Crisis Communications, Leadership Communications, Public Relations (PR), Strategic Communications

Navigate a PR Crisis With Ease

Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]

September 9, 2014May 30, 2019Brand, Marketing, Public Relations (PR)

Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR)

PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]