Happy Small Business Week!
How it all began … I always loved books (and dressing like […]
Category: Small Business
Ravenous for E-Grocery
We crave convenience. Consumers’ migration to e-commerce has made grocery the most […]
Porter’s 5 Forces: Retail 2021
Who has retail power? Porter’s 5 Forces model helps to explain market […]
COVID-19’s Retail Legacy
What. A. Year. Let’s look at COVID-19’s profound influence on global retail […]
Ladies Who Launch
Women make their mark in business. In time for International Women’s Day, […]
2021 Retail Acquisitions
Retail companies go shopping … It’s barely March yet we’ve already seen […]
8 Lessons from 8 Years in Business
It’s party time! February marks 8 years since I launched by own […]
1-Page Business Plan
As a start-up owner, you don’t have time to write a 100-page […]
2021 Retail Strategy Trends
What does 2021 have in store? Reinvigorating retail and getting closer to […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled […]
Why Small is BIG in 2020
Big retailers think small. As the 2020 holiday sales season kicks off, […]
E-Commerce Gets Spicy!
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking […]
The New Skill Set
What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by […]
Save Time on Your Marketing in 2020
Delight your CEO (and make your competitors cry) by maximizing your marketing […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies […]
B2B Strategic Communications Plan
Match your message to your big picture.
Strategic Content
Before you start drafting the content your next marketing campaign, make sure […]
Let’s get visual
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion […]