Stand Out By Sharing Fresh Insights
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital […]
Category: Strategic Communications
10 Ways Effective Leaders Gain Influence
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on […]
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]
36 ways to feed the insatiable marketing beast
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
Spring Cleaning for Strategic Communications
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
7 Ways to Block Your Rivals’ Shots
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]
Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]
Discover Your Company’s Story Goldmines
Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]