Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how […]
Category: Strategic Communications
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]
Bulletproof Your Communications Strategy
In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]
Negotiate With Ease: 5 Tips
Do negotiations make your heart pound and your mind race? You’re not alone. Whether you’re trying to close a sale with a […]
Sell With Words: 10 Tips
Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]
Start 2014 With a Bang
This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
Spooky Fact: Bad Writing Kills Profit
Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]
Recipe for a Strategic Communications Plan
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]