Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy […]
Category: Tools & resources
8 Lessons from 8 Years in Business
It’s party time! February marks 8 years since I launched by own […]
1-Page Business Plan
As a start-up owner, you don’t have time to write a 100-page […]
2021 Retail PEST Analysis
What keeps CEOs up at night … Retail companies’ C-suite teams juggle […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market […]
B2B Strategic Communications Plan
Match your message to your big picture.
99 Ways to Score a Marketing Touchdown
Few companies can afford a $5 million TV ad during the Super […]
20 Tips for Working Remotely (& Productively)
Now that warmer weather is here, it may be time to free […]
Checklist: Maximize Your Marketing Muscle
Looking to end 2015 on a strong note? Consider applying more proven […]
Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business […]
Plan Your Content, Crush Your Competitors
The Internet is clogged with content. How will you make yours stand […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify […]
Recipe for a Strategic Communications Plan
A strategic communications plan mixes together all your communication vehicles to accomplish […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding […]
Communication Vehicles Checklist
Is your communications plan effectively reaching your audience? Use this checklist to […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. […]