Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]
Category: Tools & resources
8 Lessons from 8 Years in Business
It’s party time! February marks 8 years since I launched by own business. As the number of new businesses has soared 38% […]
1-Page Business Plan
As a start-up owner, you don’t have time to write a 100-page business plan that meticulously details every strategy and process you’ll […]
2021 Retail PEST Analysis
What keeps CEOs up at night … Retail companies’ C-suite teams juggle staggering complexity and ambiguity as they navigate market factors like: […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
20 Tips for Working Remotely (& Productively)
Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic […]
Checklist: Maximize Your Marketing Muscle
Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use […]
Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]
Plan Your Content, Crush Your Competitors
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]
Recipe for a Strategic Communications Plan
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
Communication Vehicles Checklist
Is your communications plan effectively reaching your audience? Use this checklist to identify other communication vehicles that will maximize your marketing impact. […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]