#30DaysofRetailMedia – Page 2 – Lisa Goller Marketing

August 18, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media

Consumers’ Retail Media Needs

#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]

August 17, 2023August 4, 2024Change Management, Marketing, Retail, Retail Media, Tech

Tech Providers’ Retail Media Needs

#30DaysofRetailMedia | Day 9: Tech Providers’ Retail Media Needs Tech providers are the digital backbone of retail media. A wide range of […]

August 16, 2023August 4, 2024Brand, Marketing, Retail, Retail Media

Brands’ Retail Media Needs

#30DaysofRetailMedia | Day 8: Brands’ Retail Media Needs Better reach, better results … Brands advertise across retail media to reach targeted consumers […]

August 15, 2023August 4, 2024Marketing, Retail, Retail Media, Strategy

Retailers’ Retail Media Needs

#30DaysofRetailMedia | Day 7: Retailers’ Retail Media Needs Why does it seem like every retailer is getting into retail media? Consider these […]

August 14, 2023August 4, 2024Change Management, CPG, Marketing, Retail, Retail Media, Tech

Retail Media Stakeholders

#30DaysofRetailMedia | Day 6: Retail Media Stakeholders It takes a retail media ecosystem … B2C and B2B stakeholder groups that collaborate to […]

August 11, 2023August 4, 2024CPG, Marketing, Retail, Retail Media, Strategy, Tech

Retail Media Glossary

#30DaysofRetailMedia | Day 5: Retail Media Glossary Are you fluent in retail media? I certainly wasn’t when I started studying this space […]

August 10, 2023August 4, 2024Brand, CPG, Marketing, Retail, Retail Media, Strategy

Endemic vs. Non-Endemic Brands in Retail Media

#30DaysofRetailMedia | Day 4: Endemic vs. Non-Endemic Brands in Retail Media Brands are positioning themselves along our shopping journey. Retail media advertising […]

August 9, 2023August 4, 2024Marketing, Retail, Retail Media, Tech