Tag: audience

November 9, 2016May 30, 2019Leadership Communications, Marketing, Public Relations (PR), Strategic Communications, Uncategorized

Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans […]

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business […]

July 14, 2015May 30, 2019Internal Communications, Leadership Communications, Strategic Communications

10 Ways Effective Leaders Gain Influence

Without exception, effective leaders are also superior communicators. These leaders carefully craft […]

April 7, 2015May 30, 2019Internal Communications, Measurement, Strategic Communications

Spring Cleaning for Strategic Communications

Spring is the perfect time to organize your communications, sort out the […]

March 10, 2015May 30, 2019Leadership Communications, Public Speaking, Strategic Communications

7 Secrets of Successful Speeches

Delivering a captivating presentation can help you and your brand stand out […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT […]

August 19, 2014May 30, 2019Content Marketing, Strategic Communications

Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free […]

July 29, 2014May 30, 2019Brand, Content Marketing

5 Ways to Tell Your Company’s Story

Everybody loves a good story. Effective stories have the power to help […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn […]

April 29, 2014May 30, 2019Content Marketing, Marketing

Be a Content Marketing Rock Star

Like a rock star, you may seek to attract an audience, grow […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing […]

December 3, 2013May 30, 2019Strategic Communications

Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify […]