Trump’s Winning Marketing Strategy: Rage Against the Machine
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and […]
Tag: audience
Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]
10 Ways Effective Leaders Gain Influence
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on […]
Spring Cleaning for Strategic Communications
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
Case Study: Break Through the Clutter
Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]
Discover Your Company’s Story Goldmines
Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]
5 Ways to Tell Your Company’s Story
Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over […]
Nail Your Elevator Pitch
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]
Be a Content Marketing Rock Star
Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]