Tag: B2B marketing

April 18, 2023April 24, 2023Marketing

Ingredients of a Strong B2B Infographic

Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]

March 5, 2023August 4, 2024Retail, Strategy

Retail’s B2B Boom

Retail leaders are wooing B2B buyers. As consumer spending slows, retail leaders are catering to retailers’ and brands’ needs to fuel growth […]

February 8, 2023February 8, 2023Strategic Communications

5 Steps to Make Your B2B Content More Strategic

Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]

February 8, 2023February 8, 2023Marketing

B2B Content With Sizzle

B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]

February 5, 2023August 4, 2024Marketing, Retail Media

Retail Media’s Global Appeal

Why did retail media networks top several 2023 trend lists? As consumer spending slows, more retailers now focus on selling advertising to […]

December 5, 2021August 4, 2024Retail, Retail Trends, Strategy

Instacart’s Pandemic Partnerships

Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]

December 2, 2021August 4, 2024Retail, Retail Trends, Strategy

Walmart’s Pandemic Partnerships

Walmart’s been busy hooking up. Collaborations keep strengthening the retail giant’s competitive position during the pandemic. As retail gets more digital and […]

August 23, 2021August 23, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications, Tools & resources

Meaty vs. Snackable B2B Content

How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]

May 31, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

1 Year Later – How Covid-19 Changed Global Retail

Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

May 21, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]

September 28, 2015May 30, 2019Content Marketing, Marketing, Strategic Communications

5 Questions Your B2B Marketing Must Answer

If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the […]

August 28, 2015December 7, 2016Content Marketing, Marketing

Make Your Marketing Useful