Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]
Tag: B2B
Recipe for a Strategic Communications Plan
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]
Communication Vehicles Checklist
Is your communications plan effectively reaching your audience? Use this checklist to identify other communication vehicles that will maximize your marketing impact. […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]