Tag: B2B

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify […]

October 1, 2013May 30, 2019Strategic Communications, Tools & resources

Recipe for a Strategic Communications Plan

A strategic communications plan mixes together all your communication vehicles to accomplish […]

September 24, 2013May 30, 2019Strategic Communications, Tools & resources

Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your […]

September 12, 2013May 30, 2019Strategic Communications

Strategic Thinking: A Competitive Advantage

Before I write anything, I make sure I understand my clients’ business […]

September 10, 2013May 30, 2019Content Marketing, Marketing, Tools & resources

Communication Vehicles Checklist

Is your communications plan effectively reaching your audience? Use this checklist to […]

September 5, 2013May 30, 2019Strategic Communications, Tools & resources

Objective Clarifier Tool

Aligning your communications with your corporate strategy makes the best business sense. […]

September 3, 2013May 30, 2019Strategic Communications

7 Tips for Strategic Copy

To create copy that gets results, use these tips: Focus on your […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]