Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
Tag: B2B
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Spring Cleaning for Strategic Communications
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, […]
Position Yourself as an Expert
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
Boost Your Website Traffic: 10 Tips
The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To […]
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
52 Business Blog Posts That Will Blow Your Customers Away
Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of […]
Measure Your Marketing Muscle
Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]
Want Happy, Engaged Employees?: 7 Tips
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]
Help Your Brand Stand Out
The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
7 Ways to Block Your Rivals’ Shots
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors […]