Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Tag: business
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results […]
7 Ways to Build Brand Trust
How well trusted is your brand? Brand trust is a competitive advantage, […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business […]
First Things First: Communications Basics
It’s no coincidence that the most successful companies communicate effectively. Clear communication […]