Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]
Tag: business
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
7 Ways to Build Brand Trust
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]
Timeless Strategic Writing Tips
Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]
First Things First: Communications Basics
It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]