Tag: case study

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies […]

October 31, 2016May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Strategic Communications

5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to […]

September 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Strategic Communications

Prove You’re a B2B Superhero

You know it: Your B2B brand consistently outperforms rivals due to your […]

September 9, 2015May 30, 2019*Lead Generation, *Thought Leadership, Marketing, Strategic Communications, Tools & resources

Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven […]

April 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Small Business

27 Ways to Take Your Content Further

Let’s say you just delivered a powerful presentation that your audience loved. […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]