More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
Tag: clear
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]
7 “Go For Gold” Presentation Tips
Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives […]
Start 2014 With a Bang
This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]
First Things First: Communications Basics
It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]