More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may […]
Tag: clear
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the […]
7 “Go For Gold” Presentation Tips
Olympic athletes aren’t the only ones who strive to “own the podium.” […]
Start 2014 With a Bang
This week is when it all begins: Our goals for 2014 come […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify […]
Write Like a Strategist
To accomplish your business goals, you need written copy that prompts your […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using […]
First Things First: Communications Basics
It’s no coincidence that the most successful companies communicate effectively. Clear communication […]