5 Proven Ways to Boost Your Brand Power
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]
Tag: client
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Strategic Thinking: A Competitive Advantage
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]