May 6, 2014May 30, 2019Leadership Communications, Strategic Communications Share Your Strategy, Wow Your Staff To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you […]
November 5, 2013May 30, 2019Case Studies, Marketing Case Study: Extreme Email Makeover Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
October 8, 2013May 30, 2019Marketing, Tools & resources Pinpoint Your Target Audience Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]
September 12, 2013May 30, 2019Strategic Communications Strategic Thinking: A Competitive Advantage Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]