A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent […]
Tag: communications
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in […]
Nail Your Elevator Pitch
Successful professionals and business owners know how to toot their own horn […]
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business […]
Boost Your Credibility as a Thought Leader
An effective way to accelerate your career success is to establish yourself […]
Share Your Strategy, Wow Your Staff
To remain agile and competitive, your company must continuously adapt to keep […]
Case Study: Results-Oriented Press Release
Situation One of my clients requested a press release to announce a […]
Bulletproof Your Communications Strategy
In a flat economy, businesses face increasing pressure to stretch every marketing […]
Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter […]
Negotiate With Ease: 5 Tips
Do negotiations make your heart pound and your mind race? You’re not […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super […]
Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing […]
Start 2014 With a Bang
This week is when it all begins: Our goals for 2014 come […]
PR in 2013: A Musical Tribute
As the year winds down, let’s take a musical journey as we […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing […]
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To […]
Crisis Communications, Rob Ford Style
For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous […]
Breaking Bad Business Writing Habits
Bad habits – like using jargon, acronyms and clichés – ruin business […]