Retail 2022 – Porter’s 5 Forces Mid-Year Check-In
How has retail power shifted? This mid-year check-in shows some notable movements in recent months. BUYER POWER Consumers: Medium-High (vs. High in […]
Tag: competition
Retail Partnership Patterns
Partnerships strengthen retail power. These patterns emerged across the recent Pandemic Partnerships series, which examined retail and tech giants Walmart, Instacart, Shopify, […]
Private Label Power
The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]
The Sweetest Business Networking Event of the Year
Tonight, Toronto entrepreneurs put the ‘epic’ in epicurean. More than 100 guests attended the most decadent (and least nutritious) networking event of […]
More than luck: 5 tips for winning sales proposals
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]
50 Shades of Grape: Marketing tips from wine masters
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s […]
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]