consumer packaged goods – Lisa Goller Marketing | B2B content for retail tech growth

April 18, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Private Label, Retail

Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]

April 11, 2021April 11, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]

August 17, 2020August 4, 2024Customer Experience, Industry Research, Marketing, Private Label, Retail

Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]