5 Ways Marketing is Evolving & What It Means for Retail
Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]
Tag: content marketing
Thank you! Milestone video
🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]
Thank You!
Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]
Ingredients of a Strong B2B Infographic
Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]
Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
5 Steps to Make Your B2B Content More Strategic
Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]
B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Instacart’s Pandemic Partnerships
Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]
Meaty vs. Snackable B2B Content
How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]
Revisiting 2021 Retail Strategy Trends
It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]
1 Year Later – How Covid-19 Changed Global Retail
Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]
E-Commerce as Entertainment
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]
Livestreaming Enlivens Retail
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Fitness Invigorates Retail
Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look […]
7 Ways to Boost Brand Trust
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
2020 Retail Rumble
Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting […]
Is Amazon Pandemic-Proof?
Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]